For starters, you need to conduct a keyword research. It’ll help you see which keyword terms people are using to find the product or service that you want to offer on your site. Note: if you don’t do that, you’ll almost certainly fall flat. And you don’t want that… Once you’re done with your keyword research, you should have 1-3 keywords (for a specific page) that you want to rank for.
Analytics
Conduct regular analysis via google and other search engines.
Phrases
Stay away from one or two-word key phrases, select a niche key phrase with low competition.
Showcase coverage
It is crucial to have a news or press room on your site as it provides a source for updated content.
